Hey There

More than a decade ago, in 2010, my fascination with social media ignited when I established my YouTube Channel. Initially, I crafted videos featuring my diverse array of pets and animals, hence the channel's name. However, as my academic pursuits took precedence, I halted video production. It wasn't until after my university graduation, having earned a master's degree in equine performance, health, and welfare, that I redirected my focus back to my channel. It transformed into the equestrian-centric platform it's renowned for today, amassing a following of over 100K.

Building on my success on YouTube, I made the deliberate move to broaden into a multi-channel social media presence. Self-taught in graphic design and editing, I swiftly expanded my presence to Instagram and TikTok. These platforms opened doors for collaborations with brands, leading me to serve as an ambassador for various companies.

This journey provided me with invaluable experience in navigating social media from two perspectives: as an individual content creator and as a representative for global brands.